Pacifico's brand refresh was intended to help the brand stand out on the shelves with a design that appeals to the active 20's and 30's crowd. The goal was to capture the essence of Pacifico as "The Surfer's Beer" with custom geometric typography, patterns and a bright, bold color palette.
Diversey River Bowl
Diversey River Bowl is a famous old school bowling alley on the north side of Chicago. The goal was to keep the brand feeling genuine to it's loyal clientele while appealing to the corporate party event space.
Garrett Popcorn Shops
The Garrett Popcorn Shops packaging and brand refresh was designed to be Instagram worthy. Along with a color and logo update, the polygonal cone shaped packaging aims to be festive and unique with gold interiors. The top can fold together to have an easily resealable package. These design choices reinforce how special the popcorn is for the loyal fans all over the world who love this Chicago brand.
Di Amano Chocolate
Di Amano Chocolate is a family owned chocolate shop in Atlanta, Georgia. They specialize in creating unique chocolate pieces with seasonal ingredients. The focus in redesigning the packaging for this company was to unify the branding and highlight the ingredients with word patterns and bright colors. The screen printing and texture on the logo and patterns was intended to visually reinforce their motto, "By hand with love".
Balmain invitation, advertisement and swag design for Fashion Week in Paris.
Hillary Campaign Identity
Hillary Clinton Identity project for 2016 Presidential campaign.
Culinary Tourism Infographic
Visualized data based on information I gathered regarding culinary tourism.
Mobile design I created based on a need for a more interactive and user friendly booking system.
When to Rob a Bank
Reimagining one of the covers of my favorite series of books (and podcast), Freakonomics.